This is our detailed product review for the Holiday Nut and Dried Fruit Gift Basket.
Does the good reputation hold up or not? Let’s find out!
- Variety of gift basket options
- Nuts are good for your health
For this product, marketers focused on what customers could do with it. They said that it would be one of the most useful Christmases. To prove this claim, they decided to put the product in a gimmicky holiday gift box.
As you can see, the packaging appealed to the senses. It was appealing to the eye, since it had a black and white aesthetic. The box itself was appealing, because it was from Oh! Nuts. The packaging included many personalization options. Like for example, they included the option to have the address of the recipient included on the side of the box. This personalized aspect of the product helped them to stand out, because most gift boxes we receive from large companies only have the option to have the recipient’s name appear on the box. On the back of the box, which is where the content was located, they focused on appealing to the sense of smell. They included the list of ingredients and their descriptions, they also included graphics for each item.
The packaging for the product themselves was simple and not as appealing as the actual product. Each package consisted of 90 grams of dried fruit and nuts. They included a description about the product, which is common practice for dried fruit and nuts. Although each package was appealing on its own, they were not as appealing as the actual product itself.
By creating a highly personalized pack of dried fruit and nuts, Oh! Nuts managed to stand out from the other competitors in the industry. This product has the potential to be a winner, because it has a unique selling point that most other dried fruit and nut arrangements do not have. With its nutrient-rich ingredients, it could be a healthy alternative to other unhealthy holiday snacks. Product packaging is another factor that played a big role in marketing success. Without the tasteful packaging, Oh! Nuts would not be as appealing. Marketing tip: packaging promotion can be one of the best ways to market a product.
Not what you’re looking for? Read our roundup review: The Best Gift Baskets for Women (2022 Reviews)