In this article we’ll put the spotlight on the Brazilian Keratin Hair Treatment Complex + Keratin Clarifying Shampoo.
Let’s see if it lives up to the hype.
- Great for curly hair
- Gets to the root of the problem
- Might not last long
- Smell is strong
Mai Hair sought to solve a problem that many consumers face when picking up another hair treatment; what to do with all the other hair products, such as hair oils, hair gloss, mousse and hairspray before the preceding treatment.
This is where Mai Hair introduced their new product, the Brazilian Keratin Treatment Complex, which comes with a Clarifying Shampoo. In just the past year to get the product out there and being able to use the shampoos and conditioners sold, they ran into some challenges.
One of the biggest problems was the unpleasant scent associated with the modern hair products out in the market and the fact that the products were not all compatible with each other.
This is where Mai Hair sought for a better solution. They wanted their product to provide their consumers with the biggest and best benefits, without having to worry isn't the product going to clash or have too much of an aroma. With Mai Hair's approach, they initially exposed their consumers to a monthly subscription which delivered a month's supply of hair product with minimal shipping, handling and storage fees. The product was a huge hit.
The second problem came when responding to the product's up selling opportunities and after trying numerous solutions, all of which Mai Hair found either too expensive or too complex, they decided to go back to the drawing board to create an up selling opportunity that would work within their current structure. At first, they simply wanted to add their product line to one of their haircare sytems. This only left the team with more problems to solve; they would need to create an entirely new structure while keeping the shipping costs and handling fees low. The team found with this new approach the problem was solved, they did not have to create a new structure nor did they have to put additional shipping and handling fees in place.
It is undeniable that Mai Hair has successfully created a product that was simple to use and packaged in the right way in order to eliminate the obstacles associated with the potential consumer or their hair. It is expected that more companies will start to put more research and stock into their solutions in order to get it right the first time.
Not what you’re looking for? Read our roundup review: The Best Keratin Treatments (2022 Reviews)